Voiceovers have become an essential part of video advertising and tech communities. A recent study shows that 30% of brands are hiring voice actors weekly.
From commercial projects to animated videos, voiceover work is evolving. Here’s what you need to know about the current trends and where the opportunities lie.
Commercial Voiceover Work
Contrary to popular belief, commercial voiceover work is far from dying. Brands now focus on social media campaigns rather than traditional TV ads. Short, branded content on platforms like TikTok and Instagram is the new norm.
For these projects, your voice should match the brand’s style. A light, upbeat, and casual tone often works best.
E-Learning and Training Content
The demand for e-learning and corporate training content has surged. Voiceovers help students retain information and make corporate training more engaging.
For these projects, clarity and professionalism are key. Your voice may need to be monotone, instructional, or occasionally animated.
Interactive Videos
Interactive videos, such as video games or educational modules, require voiceovers to guide the user. These may be cartoonish or monotone, depending on the project. While opportunities may be limited, they are rewarding and often involve multiple prompts.
Audiobooks
Audiobooks continue to grow in popularity. They require a soothing, clear, and slightly animated voice to keep listeners engaged.
Blog and Article Narration
Blog and article narration is a rising trend. Sites see higher engagement when content is narrated. Your voice should be professional yet dynamic to cover topics from lifestyle to breaking news.
Start Your Commercial Voiceover Journey Today
Voiceover work is growing in all sectors: social media, education, interactive videos, audiobooks, and more. If you’re ready to get started, contact Jamie Hill for a complimentary demo and professional guidance.
Tags: commercial voiceover trends, voice actor in LA, e-learning voiceover, audiobook narration, interactive video voiceover, blog narration voiceover
